Skip to content

UI vs UX

UI and UX are always mentioned together, and they are easy to mix up in an exam. The simplest way to keep them apart:

UI is what the user sees. UX is how the whole thing feels to use.

A screen can look beautiful (good UI) and still be frustrating to use (bad UX). It can also be plain-looking yet effortless. They are two different jobs, done by two different people, judged by two different standards.

How to remember it

GOALS

  1. GoalWhat is it trying to achieve?
  2. OutputWhat does the designer actually produce?
  3. Area of focusWhich part of the product does it care about?
  4. Led byWho does the work?
  5. SkillsWhat must that person be good at?
GOALSUI — User InterfaceUX — User Experience
G GoalAn attractive, interactive interfaceA smooth, satisfying experience
O OutputScreens, buttons, icons, layoutsUser flows, journey maps, wireframes
A Area of focusVisual design — how it looksUsability — how it works
L Led byUI DesignerUX Designer
S SkillsTypography, colour, layoutUser research, usability testing, problem solving